First and foremost, what exactly is a backlink, and why do you need one? Google rates websites in part based on how popular they are, as measured by the amount of – and content of – websites that connect to them. This is the underlying theory of PageRank, the Google algorithm that has helped Google stay ahead of the competition since its inception. Though Google engineers have downplayed PageRank's relevance in recent years, it is still a powerful signal.
How guest posts will help your website?
The domain authority of your website improves because you have a lot of high-quality backlinks. This is based on the number of links to the domain from other websites. WebMD, for example, is a common source of medical content, and as a result of all the other bloggers that refer to it, it has a high domain authority. It's common for domain authority to be transferred around. Government (.gov), military (.mil), and university domains are examples of top-level domains that automatically convey authority (.edu). If ten universities link to your marine biology blog post on their.edu domains, you're considered an expert on the topic. So you're looking for backlinks from the highest-ranking websites? Websites, on the other hand, do not simply connect to each other. You can, without a doubt, gain some organic connections, particularly if you have a helpful blog. However, in order to be identified in the first place, you must rate fairly high in Google search results. In return for a link back to your blog, write a few guest posts for other websites.
You, the company page, propose writing a blog post or report on another domain. Either you have a connection back to your blog in the post itself, or you get your link from the other site's "author box" bio at the bottom of pages. This provides you with traffic as well as some Google Pagerank juice. What, on the other hand, does the host get? Your post serves as a keyword-rich SEO lift for the host, bringing traffic to their own blog as well. You have spared the company and their writing team the time and effort of coming up with today's message. It's almost, but not exactly, a commercial purchase. All sides profit from each other's efforts.
Is it really that simple? It is, in principle. For years, we digital media gurus have advocated for Free guest posting sites. When we check in on the guest hosting scene and ask website editors how things are going, it seems that a lot of you might use some extra assistance. To be honest, several people are frantically attempting to deliver guest posts and failing miserably. Terrifying, terrifying, terrifying. Someone gave the website a post about muzzling pets, and we're sure the publisher was grumpy for the remainder of the day. Let's strive to break this down into Sesame Street-style logic. Don't force us to use the puppets.
Choosing an Acceptable Guest Post Host
As previously said, you want websites with high domain authority linking to you. It's simple to check; just Google a subject and see what comes up first. Forbes.com and BusinessInsider.com are two high-authority domains that accept guest posts for business blogs. Since our careers and occupations provide us with special experiences, everybody has something to say to the world. The options are infinite if you put any imaginative thinking into it. Look for every opportunity to share any little-known knowledge with an appreciative crowd. Simultaneously, keep an eye out for natural allies of your business. Local media websites (state, county, city) are keen to help local companies, so a blog post about your company's founding or accomplishments is likely to be accepted on your city's community news section.
How to Write a Fantastic Guest Post
You do not, in all conditions, delegate this role to a third-party stooge. The person who writes the essay should be similar to, if not identical to, the person who pitched the idea. This should be self-evident, but oh, we have the cat muzzler back there. When you save the work of the site editors, they are ecstatic. So, if you can deliver a formatted, error-free post with corresponding photos and a ready-made banner that adheres to the default site policy, you've done your organisation proud.
Does all of this seem to be a lot of effort? And, it most certainly is! It also seems to take more time than most people are willing to put forward. Let's face it, if you're the kind of master author that will be wildly popular guest blogging, you're probably only one decent agent away from a Hollywood book deal and don't need our help. Professional link-building guest post services are available that can handle the whole procedure for you! FatJoe, for example, can do anything from contacting host bloggers to composing and posting material. As part of our SEO offerings, we also assist clients in securing guest posting opportunities.
Maybe you can consider guest blogging if you have the knack for it. It may be enjoyable in its own right, and you will have the opportunity to network with other companies and form beneficial partnerships. Alternatively, you might simply outsource the whole job to experts and leave it to them to do while you attend to other matters. Our digital marketing blog contains a wealth of insights on subjects such as SEO, PPC, and reputation management, among others. Check out this post if you want to read more about connection building and how to use it to improve your business's authority and rankings.